VP of Marketing
Company: Gulf Winds Credit Union
Location: Pensacola
Posted on: March 9, 2025
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Job Description:
DescriptionAbout Gulf Winds
Gulf Winds Credit Union offers innovative financial tools that give
our members freedom to live life with their finances under control.
Since our founding in 1954, we have grown from a single branch in
Pensacola, Florida, to a regional institution with over $1 billion
in assets and 83,000+ members across Florida, Alabama, and Georgia.
From daily banking needs to investment services, our members aren't
treated like an account number, but as part of the family.
Our Values
We are guided by our core values of Integrity, Care, Growth, and
Innovation and are dedicated to our members, our community and each
other.
Integrity We own our decisions and actions by doing the right
thing, learning from our mistakes, and taking responsibility.
CareWe help members meet their goals by listening to understand and
offering the best solutions, placing kindness above all else.
GrowthWe set ambitious goals, provide personal development
opportunities, and encourage results.
InnovationWe challenge the status quo to enhance the member's
experience and solve tomorrow's challenges today.
Working at Gulf Winds
Working at Gulf Winds is not just a job, it's a career. We're
hiring collaborative, motivated people who want to love what they
do. We are forward-thinking and family oriented. We recognize and
reward excellent member service and have fun while working hard.
When you join the team, you can expect:
With you on our team we can achieve our vision of becoming the
leading and most trusted credit union on the Gulf Coast.
Job Description
Role:
The Vice President (VP) of Marketing plays a crucial role in
leading the Marketing, Community Relations, and Communications
initiatives for the Credit Union. This strategic leadership
position sets the direction and vision for short- and long-term
marketing strategies, ensuring alignment with the Credit Union's
mission and vision. Success in this role relies on collaboration
and partnerships with internal stakeholders and external
partners.
The VP of Marketing is responsible for facilitating, evaluating,
and reporting on marketing performance metrics and the return on
investment (ROI) for various initiatives, projects, and campaigns.
Additionally, they manage department resources and budgets,
ensuring effective allocation and optimization to maintain high
performance within the Marketing team.
As the ambassador for the Gulf Winds brand, the VP of Marketing
ensures that the brand's vision remains consistent across all
marketing platforms, aligning with the Credit Union's Vision,
Mission, and Values. This position also advocates for Community
Relations to support the Credit Union's mission of helping our
members and communities succeed financially.
Essential Functions & Responsibilities:
Strategic Marketing Development: Lead the design and implementation
of a comprehensive marketing strategy that aligns with the Credit
Union's goals and brand positioning to enhance member acquisition
and retention. Data-Driven Decision Making: Leverage data analytics
and market research to gain insights into member behavior and
preferences, using this information to drive targeted marketing
efforts and improve campaign performance.
Leadership and Collaboration: Effectively lead and coach the
Marketing Team to high performance standards to accomplish the
department's goals. Collaborate with cross functional teams,
including sales, operations, and member services, to ensure a
cohesive marketing approach that supports organizational goals and
enhances the member experience.
Brand Management: Oversee the development and maintenance of a
strong brand identity, including crafting clear value propositions
that highlight the benefits of Credit Union membership, engaging
community involvement, and competitive product offerings.
Digital Marketing Oversight: Lead the execution of digital
marketing initiatives across various platforms, including social
media, email campaigns, and SEO strategies, to effectively engage
potential members and promote financial literacy.
Performance Measurement and Reporting: Establish key performance
indicators (KPIs) to monitor and evaluate the effectiveness of
marketing initiatives, providing regular reports to executive
leadership and recommending adjustments to optimize results.
Performs other job-related duties as assigned.
Performance Measurements:
Knowledge and Skills:
Experience Five: to eight years of similar or related
experience.
Education: (1) A bachelor's degree in Marketing or related
field
Interpersonal Skills: Work frequently involves exercising advanced
conflict resolution, giving material presentations, and resolving
issues impacting multiple departments or divisions. Role also
requires the ability to motivate or influence others as a material
part of the role, with a significant level of diplomacy and trust.
Obtaining cooperation (internally and/or externally) is an
important part of the role and a high level of interpersonal skills
is critical to the success of this position.
Other Skills:
Physical Requirements: This role requires sitting at a computer for
most of the day. This role would also require the ability to file
files, open filing cabinets, and bend or stand as necessary.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential function.
Work Environment: The position is based in-office in our Pensacola,
Florida market, operates primarily in an office setting, and
routinely uses standard office equipment such as computers,
printers, and phones.
This position requires consistent presence in the office to
collaborate with team members and fulfill job responsibilities
effectively. It requires the ability to actively participate in
conference calls and meetings with other Credit Union team members
and vendors.
The normal expected work schedule is Monday through Friday,
8:30a.m. to 5:00p.m. Afterhours work or travel required to meet
project deadlines or attend conferences, seminars, or meetings.
Must adhere to safety rules and regulations.
Keywords: Gulf Winds Credit Union, Pensacola , VP of Marketing, Advertising , Pensacola, Florida
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